55.9 million. That's how many people in the U.S. are running so imagine the impact run leaders, experts and coaches have on an entire industry. But what happens when this group of industry leaders is made up of predominantly the same gender and the same race. What message does this send to others, particularly women in the BIPOC running community? It says that we don't belong at the expert table. It says that being an expert in this industry is for somebody else. It says that our expertise isn't seen, heard or valued.
Well it's time to change the game.
The Game Changers program aims to bring in more Women of Color as Certified Run Coaches thus redefining who is seen as the experts and leaders in the run industry. This wave of much needed change will influence trends, grow the sport and ultimately impact the industry as a whole.
Fully funding run coach certifications + CPR/FA certs.
Mentoring from fellow Women of Color certified coaches.
Business strategizing structure, goals and vision.
Three crucial components: Funding, Mentorship and Business Strategy make up the Game Changers program. We take our Game Changers passed the certification starting line as post-certification support through mentoring and strategizing become key to ensure the success of our coaches.
Team Game Changers (includes Mentors and Mentees) represent 27 states across the U.S.
100% of our Game Changers identify as Black, Indigenous or a Person of Color with 52.1% identifying as Black, 20.2% as Latinx and 13.8% as Asian.
Awareness of being a Certified Run Coach, Access to certifications & Costs of attending are the three main barriers for Women of Color runners to become coaches.
Ready to change the game with us? If your company is looking to foster, collaborate and support the diversification of industry experts/leaders/influencers and is just as bold in making change as we are, contact us now.
If you'd like to support the Game Changers program, your contribution big or small will enable us to propel industry change.
Thank you all who applied to VCPM, Inc.'s Game Changers program. Recipients will be contacted by Wednesday 9/13/23 via email and MUST register by Friday 9/15/23 to the RRCA Certified Run Coach training which is taking place virtually on Saturday Sept 23 @ 8-5PM EST AND Sunday Sept 24 @ 8-5PM EST.